Kpop in the last decade
Today K-pop (Korean Pop Music) is increasingly becoming a big player in the global music industry. It's no exaggeration to say that it's everywhere but all of this didn't start in the last few years, rather it's been going on for several decades.
One major component of attraction in K-pop is the defining "aesthetic" quality of the music videos. Rather than just focusing on the production of music, the whole video seems to also be considered as a way of connecting to the audience and from recent trends and reactions, we can see that it's very effective.
Below are 100 songs produced in the last decade that managed to innovate, extend and shape the standard of K-pop music videos (according to the Billboard staff):
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