Lyft Designers Talk Color

Image Retrieved from: https://design.lyft.com/re-approaching-color-9e604ba22c88

Adding color to art and design opens an entirely different world. As we work on Project 1.3, there are a lot of questions to ask: what is the difference between hues and modifiers on the color wheel? What is the best color to represent a particular idea? How come certain colors have connotations burnt in our mind? This article "Re-Approaching Color" discusses this and more.